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All posts in Increase Referrals
Strap yourself in for the ride of your life!
Earlier this week I put up a post that gave you the first thing to remember before throwing in the towel on successfully marketing your private practice: #1 Marketing isn’t about sales — it’s about getting noticed (http://www.influentialtherapist.com/?p=1875) As promised… here …
How building a private practice is a lot like selling trucks
I used to sell trucks for a living. BIG trucks. Way back then, International Harvester trained us in a model called "Counselor Selling". IH knew that you couldn't sell
7 simple (yet powerful) ways to stand out in the crowd
If you are holding off on your marketing efforts because you feel you haven't found THE (magical) thing that will get you noticed, here's some good news... This isn't
How private pay is like a Bumble & Bumble haircut
Think about it. You're expecting people to pay you out-of-pocket and perhaps, to choose to do it even when they have insurance to cover mental health services. When it
Why building your practice is a little like baking a cake
You've probably baked a few cakes in your time, right? Then you know that as long as you follow the basic recipe steps: add ingredients; mix it up well; and bake
So… what can you do for ME?
Let’s face it. In today’s day and age, anybody who is really motivated can get the information they need to do just about anything. You are not going to
Increase your chances of meeting your goals
We've already gone over 5 Big Questions that help you to better understand what might be coming between you and achieving your goals. There are so many things
Think competition is good? Think Again!
Are you setting your bar based on what others are doing or accomplishing? You may be selling yourself short. If you find out that I sold 50 widgets last
Our Boot Camp Contest Winner’s Reflections…
I just spent a great month working with our Basic Training Boot Camp winner, Steffanie Stecker. Throughout the month I was challenged by this bright, energetic entrepreneur who
Objections or Opportunities?
By now you know that being in private practice makes you a business person; and being a business person makes you a sales person. Good or bad, like











