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Archive for September, 2011
Po-tay-to, Po-tah-to?… Think again!
I’m guilty of it too! You know… glossing over the distinction between “target market” and “niche”; using those (very important) terms/concepts interchangeably. Don’t confuse what you do with for whom you do it! Your target market is your “tribe” — …
Basic “truths” for Private Practice
These are the 7 “truths” I value most, and promote to my mentees: You have to provide value. What you do for your referral sources and your clients has
5 ways to thank your referral sources
Do you have a referral source that might feel under appreciated or taken advantage of? Sometimes we are so busy looking for new referral sources that we take